This guide shows how to turn that setting off in Edge, how to confirm it stays off, and what to do on a work PC where an administrator policy may be controlling it. It also covers the two related policies that are easy to confuse: AutoImportAtFirstRun and ImportOnEachLaunch.

Quick Answer

Open edge://settings/profiles/importBrowsingData in Edge, find the option to import browser data from Google Chrome on each launch, and turn it off. Then fully close and reopen Edge. If the toggle is missing or locked, an administrator policy is managing it (see the policy section below).

Step-by-Step: Turn Off Import on Each Launch in Edge

Step 1: Open Edge and go to Settings, then Profiles, then Import browser data. You can also paste edge://settings/profiles/importBrowsingData into the address bar to jump straight there.

Step 2: Look for the option to import browsing data from Google Chrome at each browser launch. Chrome is the only browser this launch-time option is offered for. Use the Edit preferences button next to it and choose the option to turn it off.

Step 3: Close every Edge window and reopen Edge. A running browser may not pick up the change, so a full restart is the safest test.

Step 4: If you use more than one Edge profile, repeat the steps in each one. The setting is stored per profile, so switching it off in one profile does not switch it off in the others.

Step 5: Delete the duplicate favorites, if any, that the earlier imports created. Turning the setting off stops future imports, but it does not remove data that was already copied.

If You Manage the PC: Use the ImportOnEachLaunch Policy

Microsoft documents a policy called ImportOnEachLaunch (Allow import of data from other browsers on each Microsoft Edge launch). It applies to Edge on Windows, version 104 or later, and is not supported on macOS. If it is enabled, users see a prompt to import from other browsers on each launch. If it is disabled, users never see that prompt. If it is not configured, users can turn the feature on themselves from an Edge prompt or from Settings.

To disable it in Group Policy, open the Group Policy Editor and go to Administrative Templates, then Microsoft Edge, then set Allow import of data from other browsers on each Microsoft Edge launch to Disabled. If you prefer the registry, create a REG_DWORD named ImportOnEachLaunch under HKEY_LOCAL_MACHINE\SOFTWARE\Policies\Microsoft\Edge and set it to 0. Restart Edge afterward, because the policy does not refresh while the browser is running.

Microsoft’s documentation also notes that this policy does not apply to a profile signed in with a Microsoft account, so check the individual profile settings as well.

Do not confuse it with AutoImportAtFirstRun. That policy is a one-time import during Edge’s first-run setup. Setting it to DisabledAutoImport skips the import step of first run. ImportFavorites and ImportBrowserSettings can also be disabled to block those specific data types from being imported at first run or manually.

Tips / Common Mistakes

Type edge://policy into the address bar to see which policies Edge is actually applying. If ImportOnEachLaunch or an import policy appears there, a local setting will not override it, and you will need to change the policy itself.

Do not rely on the toggle alone if the same settings keep returning on a shared or company machine. Check edge://policy first, then ask whoever manages the device.

Restart Edge fully after any change. Closing one window is not enough if background processes keep Edge running.

If you actually want a one-time copy of your Chrome data, use the regular manual import from the same Import browser data page, and leave the on-launch option off.

Explore more: More step-by-step tech tutorials.

Microsoft Edge FAQs

Does Edge import Chrome data after every update?

Not because of the update itself. The repeated imports are tied to the option to import Chrome data on each launch. When that setting is off, Edge does not repeat the import, whether or not it updates.

Will turning this off delete the favorites Edge already imported?

No. It only stops future imports. Any favorites or settings copied earlier stay in Edge until you delete them yourself.

Why is the import toggle missing or greyed out?

Your device is probably managed by an administrator policy. Check edge://policy to see which policies are applied. Administrators can control this with the ImportOnEachLaunch policy on Windows.

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This guide walks through the fastest way to kill the feed completely, plus the in-between options if you’d rather trim it down instead of removing it, and the steps for the Edge mobile app.

Quick Answer

Open a new tab, click the gear icon (Page settings) in the top-right corner, go to Content, and choose Content off. That removes the MSN news feed entirely, leaving just the search box, your quick links, and weather.

Turn Off the Feed on Desktop

Open a new tab in Edge so you can see the start page, then click the gear (settings) icon in the upper-right corner to open Page settings.

Look for the Content section and open its dropdown menu. Select Content off. This clears out the news feed and top stories, leaving your search bar, favorites/quick links, and the weather glance in place.

If you’d rather dial the feed back instead of removing it outright, the same Content menu has middle-ground options like Headings only (shows story titles without images or summaries) or Content partially visible (a shorter, less prominent feed).

You can also change the overall page Layout while you’re in Page settings. Focused keeps things minimal with just the search box and quick links. Inspirational adds a daily background photo with a small feed near the bottom. Informational puts the news front and center. Custom remembers whatever combination of layout and content settings you pick, so it’s the one to choose if you’ve just set Content to off and want it to stay that way.

Turn Off the Feed on Android and iOS

The Edge mobile app has its own version of the toggle. Open the Edge app, tap the menu (the three dots), then tap Settings.

Tap New tab page, then turn off Show my news feed. The steps are the same on both Android and iOS, though menu wording can shift slightly between app updates.

Tips and Common Mistakes

If the feed reappears after you’ve already turned it off, check whether Edge sync is pulling settings from another device where the feed is still enabled, and make sure Edge is fully updated before assuming the setting is broken.

Content off hides the news itself but doesn’t blank the whole page — your search bar, quick links, and weather still show up. If you want an almost-empty new tab, pair Content off with the Focused layout.

Microsoft has been rolling out a Copilot-based new tab page (generally available from Edge version 148) that replaces the classic feed-first layout with a Copilot prompt box and suggested prompts, plus an optional Discover feed further down the page. If your new tab looks different from the screenshots in older guides, you may already be on this newer layout — the same Page settings gear still controls what shows.

On a work or school PC, IT admins can lock the feed off for everyone using the NewTabPageContentEnabled policy in the Microsoft Edge ADMX templates (Administrative Templates > Microsoft Edge > Startup, home page and new tab page), or by setting the matching registry value under HKEY_LOCAL_MACHINE\SOFTWARE\Policies\Microsoft\Edge. If that policy is set, the Content option grays out and users can’t turn the feed back on themselves — so if your setting won’t stick, this could be why.

Explore more: more step-by-step tech tutorials.

Microsoft Edge new tab news feed FAQs

Why does the Edge news feed keep turning back on by itself?

This usually happens because Edge sync is applying new tab page settings from another signed-in device, or because a browser update reset the layout. Check your sync settings, update Edge, and reapply Content off if needed.

Does turning off the news feed also remove my quick links and weather?

No. Setting Content to off only removes the news stories. Your search bar, favorites/quick links row, and the weather glance stay visible. Switch the Layout to Focused if you want the page even more stripped down.

Can I disable the feed for every user on a company computer?

Yes. Admins can set the NewTabPageContentEnabled policy to Disabled through Group Policy or Intune, which forces Content off and prevents users from changing it back.

Is there a way to keep some headlines but make them smaller?

Yes. In Page settings under Content, choose Headings only or Content partially visible instead of Content off for a lighter version of the feed.

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The post How to Turn Off the Edge New Tab News Feed appeared first on GTWebs.