If you opened your Fitbit app recently and found it renamed to Google Health, you’re not imagining things. Google rebranded the Fitbit app to Google Health in May 2026, and Fitbit Premium became Google Health Premium along with a price increase — the first since the subscription launched back in September 2019.
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So is it still worth paying for? This guide breaks down exactly what you get for free, what’s now locked behind Google Health Premium, how much it costs, and a shortcut to get it for less (or free) if you already pay for other Google subscriptions.
Quick Answer
Google Health Premium ($9.99/month or $99.99/year) is worth it if you actually use guided workouts, want AI-driven coaching, or care about detailed sleep analysis. If you just want step counts, basic sleep stages, and heart rate data, the free Google Health tier now covers most of what casual users need — skip Premium.
What Changed: Fitbit Is Now Google Health
In May 2026, Google replaced the standalone Fitbit app with a new Google Health app on Android and iOS. The switch was automatic and mandatory — there was no opt-out, though existing Fitbit data, account history, and device pairings carried over without any manual migration required. The redesigned app is organized into four tabs: Today, Fitness, Sleep, and Health.
Fitbit Premium was renamed Google Health Premium at the same time, and the price for the annual plan rose from $79.99 to $99.99 per year. The monthly plan held steady at $9.99. If you were auto-renewing an old Fitbit Premium annual subscription, you’ll see the new price at your next renewal.
What’s Free vs. What Requires Premium
The free (Base) tier of Google Health is more generous than people expect. Without paying anything, you still get activity tracking (steps, cardio load, and a basic Readiness metric), sleep tracking with a sleep score plus sleep stages and schedules, heart rate and HRV tracking, SpO2 readings, medical records integration, and manual logging for weight, nutrition, and water intake.
Google Health Premium adds the features built around Gemini, Google’s AI model. The headline feature is Google Health Coach, a conversational AI coach that can build adaptive weekly fitness plans, answer questions about your health data, and let you log meals by typing, talking, or snapping a photo instead of manual entry. Premium also unlocks more detailed sleep insights, medical record summaries, proactive health recommendations that flag patterns in your data, and a library of on-demand guided workouts.
In practice: if you want a device that just tracks your steps and sleep accurately, you don’t need Premium anymore. If you want the app to actively coach you, adjust your training plan, or summarize your health trends for you, that’s the Premium pitch.
Tips: Getting Google Health Premium for Less
Check your existing Google subscriptions before you pay separately. Google Health Premium is now bundled free with the Google AI Pro plan ($19.99/month, which also includes Gemini AI features and expanded Google One storage) and with the higher-tier Google AI Ultra plan. If you’re already subscribed to AI Pro for other reasons, you can activate Google Health Premium at no extra cost through the Google One app under the Benefits tab.
If you’re on the fence, try the monthly plan first instead of committing to annual — it’s easy to cancel if the Coach features don’t end up changing your routine. And if you share a Google One family plan, check whether Health Premium access extends to family members before buying a second individual subscription.
A common mistake: assuming you lost sleep-stage or heart-rate data by not paying. That data is still free under Google Health’s Base tier — what moved behind the paywall is the AI coaching and deeper analysis layer, not core tracking.
Explore more: more fitness tech guides.
Fitbit Premium (Google Health Premium) FAQs
Do I have to pay more now that Fitbit is Google Health?
Only if you subscribe to Premium. Core tracking (steps, sleep stages, heart rate, SpO2) remains free under Google Health’s Base tier. The price increase only affects the paid Premium subscription, which went from $79.99 to $99.99 per year.
Will I lose my Fitbit data when the app switches to Google Health?
No. Google Health carries over your existing Fitbit account data, history, and paired devices automatically as part of the transition — no manual export or migration is required.
Is Google Health Premium the same as Fitbit Premium?
Yes, it’s the same subscription rebranded, with new AI-powered features added. Fitbit Premium subscribers were automatically transitioned to Google Health Premium at the new price.
Can I get Google Health Premium for free?
Yes, if you subscribe to Google’s AI Pro or AI Ultra plans, Google Health Premium is included at no extra charge — check the Benefits tab in the Google One app to activate it.
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